Master of Business Administration in Marketing Management

The MBA in Marketing Management at DY Patil University Pune, Ambi Campus, is designed to develop professionals who can lead modern marketing strategies and build strong brands in competitive markets. The program trains students to understand consumer behaviour, market dynamics, and brand positioning, while also equipping them with the skills required to drive business growth and customer engagement. Students gain practical exposure through live marketing campaigns, market research activities, digital marketing platforms, and interactions with industry professionals.

The curriculum includes subjects such as Marketing Analytics, Consumer Behaviour, Rural Marketing, International Marketing, and Market Research. It also explores AI applications in marketing, data-driven marketing strategies, omnichannel marketing approaches, and ethical branding practices. After completing the program, graduates can pursue roles such as Chief Marketing Officer (CMO), Brand Manager, Communications Director, Digital Marketing Manager, Global Product Marketer, Media Director, and Performance Marketing Manager across a wide range of industries.

DY Patil University Pune (Ambi Campus) MBA in Marketing Management (HR) Course Highlights